POSITION SUMMARY:

Position Title: Federal Marketing Automation Specialist

• As a HubSpot Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with Solution Engineers, Sales Operations, Marketing Communications and Design, this role will implement all programmatic and operational initiatives through the marketing automation platform, HubSpot.

DUTIES AND RESPONSIBILITIES:

Essential Duties:

• Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
• Develop and implement automation workflow strategy including triggers
• Maintain HubSpot integration with CRM (Netsuite) and assist in the integration of additional platforms into HubSpot
• Execute and manage HubSpot forms across multiple website domains.
• Understand and implement HubSpot dynamic content
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
• Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Support essential marketing operations initiatives in HubSpot such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
• Others tasks as assigned from time to time i.e. website coding/building custom landing pages, SEO/GA4, other digital marketing needs

Other Duties:

• Travel up to 15% - approximately 4 times a year travel to corporate headquarters and/ or relevant conferences

SECURITY AND PRIVACY DUTIES AND RESPONSIBILITIES

• Individuals working for DSS will be subject to security and privacy requirements as explained in HIPAA, FedRAMP, and NIST 800-53. Additionally, they are required to undergo specific FedRAMP training to ensure compliance with all associated controls and responsibilities in the day-to-day performance of their duties. Individuals working in departments that are considered to be in the high-risk category will be required to undergo advanced training based on their role and level of access. Individuals with access to modify data and the configuration baseline will require further training.

The preceding functions are examples of the work performed by employees assigned to this job classification. Management reserves the right to add, modify, change or rescind work assignments and make a reasonable accommodation as needed.

QUALIFICATIONS:

Skills:

• Required Hubspot Knowledge:
• Workflow Automation
• Database Hygiene
• Segmentation Targeting
• A/B Testing
• Email & Landing Page Design
• HTML and CSS Knowledge

• Required
• Working knowledge of Microsoft Office and web content management systems experience
• CRM Software knowledge
• Create and provide quarterly reporting on Communication activities
• Ability to navigate a high-volume, fast-paced environment
• Strong presentation and communication skills, and the ability to rally and influence to get things done
• Good organizational, planning, and coordination skills
• Ability to multi-task and re-prioritize as needed
• Desire to take full ownership of assigned projects and can work independently
• Possesses a sense of urgency; is self-motivated and detail-minded
• Strong interpersonal skills and ability to build collaborative relationships
• Proactive approach in resolving problems and issues

Education:

• Required:
• Bachelor's degree in marketing, or equivalent

Certification(s), Licenses:

• Required:
  • n/a
• Desired:
  • N/a

Years of experience in a similar role:

• Required:
  • 5+ years in Marketing, or related field is required.
  • 3+ years experience with Hubspot

PHYSICAL DEMANDS (per observation of incumbents in this position):

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

If you need an accommodation seeking employment with DSS, Inc., please email or call (561) 284-7373. Accommodations are made on a case-by-case basis.